Apple CEO Pledges $100 Million to Aid “Racial Justice”

(ConservativePeak.com)- Just like every other big corporation or tech company, Apple has caved and kowtowed to the extreme left-wing Black Lives Matter movement. Apple CEO Tim Cook pledged an incredible $100 million to a new program that will support “racial justice,” according to Forbes. It is just one more example of tch companies pledging fortunes and expressing their support for gangs of violent extremists who are burning down American cities, smashing up buildings, and fighting with the police.

According to Forbes, Cook is planning to expand the company’s recruitment with Historically Black Colleges, in a new effort to promote affirmative action (or “positive discrimination”) in the company. The company is also planning on creating a camp for black developers (isn’t that segregation?) and also intends to spend more money on black-owned businesses.

Is this racial justice, or segregation?

Apple’s Vice President of Environment, Policy, and Social Initiatives, Lisa Jackson, will be head of the company’s new program.

Cook tweeted on Friday that the “unfinished work of racial injustice and equality call us all to account.”

“Things must change, and Apple’s committed to being a force for that change. Today, I’m proud to announce Apple’s Racial Equity and Justice Initiative, with a $100 million commitment.”

The use of the word “equity” is important here. For a long time, the cause of equality was championed by politicians and most normal people. It’s hard, if not impossible, to argue with the importance of people being equal under the law. It’s in the constitution and it’s the foundation of all modern legal systems. But today, the narrative is about equity.

That means ensuring people of all races, genders, and any other category that far-left agitators consider important, are represented equally. That means putting equality aside to give people more opportunities based on categories like race and gender. That’s equity, not equality.